Cordillera Mountain Co. | UI / UX

The Opportunity

Cordillera Mountain Co. is an Alaskan brand started by climbers for climbers. The company needed to refresh their responsive company profile to better position their brand with customers, employees, and shareholders.

Proposed Solution

This responsive profile showcases Cordillera's Alaskan heritage and commitment to sustainability by integrating sublime, pristine nature imagery with the gear that makes it all possible. The bold, all-caps Railroad Gothic ATF typeface is leveraged for headers and subheaders, while the body copy uses Lexend. This proud and sleek aesthetic was chosen to appeal to Cordillera’s wildly responsible adventurers, who are just as likely to shop at Patagonia and GoPro or keep in shape at Equinox.

This is concept work for Shillington School of Design.

Keywords // frosty, craggy, sublime

Tools // Adobe XD